Marketing services overview

Services Built Around Your Growth

Strategic marketing services designed to create clarity, optimize performance, and deliver measurable results.

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How We Work

We offer three core services that address the most common challenges in performance marketing. Each can stand alone or work together as part of a comprehensive strategy.

What connects them all is our commitment to measurement that actually informs decisions, strategy that respects your audience, and execution that focuses on sustainable results.

Attribution strategy and measurement

Attribution Strategy

Understand which touchpoints actually drive conversions through proper multi-touch attribution frameworks that reflect your customer journey.

  • Custom attribution modeling
  • Analytics configuration
  • Journey mapping insights
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Channel planning and strategy

Channel Planning

Build comprehensive channel strategies based on where your audience engages and how different touchpoints contribute to conversions.

  • Audience research & analysis
  • Budget allocation modeling
  • Cross-channel integration
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Paid media management

Paid Media Management

Execution and optimization of paid campaigns across platforms, guided by clear measurement and strategic priorities rather than platform defaults.

  • Campaign setup & execution
  • Performance optimization
  • Regular reporting & insights
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How Services Work Together

While each service delivers value independently, they're most effective when combined. Here's how they complement each other.

Attribution + Channel Planning

Attribution reveals which touchpoints drive conversions, while channel planning uses those insights to allocate budget effectively. Together, they ensure you're investing in channels that actually contribute to outcomes.

Channel Planning + Paid Media

Strategic channel planning provides the framework for paid media execution. Instead of platform-driven tactics, campaigns follow a coherent strategy aligned with how your audience actually engages.

Attribution + Paid Media

Accurate attribution transforms paid media optimization. Rather than optimizing based on last-click data, campaigns improve based on true contribution to conversions, leading to better performance and efficiency.

All Three Combined

The full integration creates a marketing engine where measurement informs strategy, strategy guides execution, and execution generates better data. Each improvement compounds over time.

Which Service Do You Need?

Not sure where to start? Here's how to think about which service might be most valuable for your current situation.

Start with Attribution if...

  • You're uncertain which channels actually drive conversions
  • Your current measurement relies primarily on last-click attribution
  • Budget allocation decisions feel more like guesswork than strategy
  • You want a foundation for data-driven decision making

Start with Channel Planning if...

  • You're expanding into new channels and need a strategic approach
  • Current channels feel like they're operating in silos
  • You want to understand your audience's journey before optimizing tactics
  • Budget allocation feels reactive rather than strategic

Start with Paid Media Management if...

  • You need hands-on campaign execution and optimization
  • Current campaigns aren't meeting performance targets
  • You want expert management without building an in-house team
  • You need regular reporting and performance insights

Investment Framework

Our pricing reflects the value of strategic marketing that's built on solid foundations rather than guesswork.

We structure engagements to align incentives properly. Rather than billing for hours or activities, we focus on the outcomes that matter to your business. This means our success is tied directly to the quality and impact of the work we deliver.

Investment varies based on your specific needs, current marketing complexity, and the scope of work required. We're transparent about what drives cost and how different service combinations affect pricing.

Attribution Strategy

Project-based engagement with ongoing support options

Channel Planning

Strategic engagement with quarterly optimization cycles

Paid Media Management

Ongoing partnership with performance-aligned pricing

Getting Started

The first step is understanding whether our approach aligns with your needs and what combination of services makes sense for your situation.

What to Expect

1

Initial Conversation

We discuss your current marketing situation, goals, and challenges to determine if we're a good fit.

2

Situation Assessment

We review your existing measurement, channels, and campaigns to understand where you are and what would be most valuable.

3

Tailored Proposal

We recommend specific services and scope based on your needs, along with transparent pricing and expected outcomes.

4

Kickoff & Implementation

Once aligned, we begin work immediately with clear milestones and regular communication.

No high-pressure tactics. No commitment required for the initial conversation. Just an honest discussion about whether our approach makes sense for your business.

Ready to Explore?

Let's have a conversation about your marketing challenges and whether our services align with what you need.

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